Dropbox for Business
Soon after finishing my work with Good Eggs, I began working with Dropbox. My first project was to help with the press launch of their photo manager, Carousel. Soon after, I took on the redesign of the Dropbox for Business marketing site, redesigning the suite of six blogs, and dozens of other projects.
Unifying 6 Dropbox Blogs
Within Dropbox, six blogs had been built up over time: Dropbox, Mailbox, Dropbox for Business, Carousel, Developer, & Tech. In addition, they were built up on three platforms and none were mobile friendly. The overarching goal with the new suite was to create a cohesive system that would let the content shine in the context of the larger brand.
Redesigning the Dropbox for Business Site
Soon after finishing my work with Good Eggs, I began working with Dropbox. My first project was to help with the press launch of their photo manager, Carousel. Afterwards, I took on leading the redesign of the Dropbox for Business website. The end product is a result of close collaboration between the design, marketing, and sales teams. It’s a flexible framework built for iteration and change. Since its launch, continual improvements have made it more and more effective at converting new customers.
Problems & Solutions
The single most important thing I’ve learned in the past few years since moving into interactive design is to clearly focus on problems and solutions. It sounds so basic but if these two things aren’t clearly defined and solved for, who cares how sexy your site looks.
The central goal of dropbox.com/business, is to get more visitors to try or buy the product. To do this, the redesigned Dropbox for Business needed to address a number of underlying issues. Problems with the previous site included:
- Haphazard layout system made it difficult to scale or iterate. The old site was not built to improve over time or test new ideas.
- The lack of a distinct Dropbox for Business brand didn’t differentiate the product from the Basic and Pro versions in users’ minds.
- The original site was difficult to navigate for either the user trying to quickly glean information or the user looking to dig deep.
- A lack of visual & informational hierarchy made it hard for a user to know what the most important content was.
With these problems in mind, we laid out a set of goals for the redesigned site to achieve:
- Create a better framework for scaling and testing content.
- Reinforce the Dropbox for Business brand identity to inspire confidence in potential customers.
- Create a more logical page structure and navigation allowing for both learning at a glance and reading about product features in depth.
- Work with marketing and sales teams to hone Dropbox for Business’s message into a clear, and actionable structure.
Dropbox OPEN was an invite-only one day event that brought together business customers, analysts, and press. Similar to Salesforce's Dreamforce or Box's BoxWorks. Speakers included Salesforce CEO Marc Benioff, HP's Meg Whitman, and Apple's Eddie Cue, and others.