There is something incredibly fascinating about the process of distilling everything that a company wants to to represent about themselves into a single image and expand that through type, color, and imagery to create a whole brand.
Fort George Brewery
The Fort George Brewery is a brewery in Astoria, Oregon. The brand needed to emphasize the building the brewery is housed in. The letter forms were subtly reworked from an existing typeface and then distressed.
Logo for Mobia
Mobia was the working name of an advanced elliptical machine developed by Nautilus. Unfortunately it never saw the light of day. The custom type is based on the clean geometric shape of the machine itself. Client work for Leopold Ketel & Partners
This logo got a lot of attention in the larger TechCrunch redesign. While I can't claim credit for the overall redesign and odd pixilated camo motif that followed, I'll still stand by this logo.
Identity for Pacicic Coast Producers
It's only a little bit of a pun. Client work for Code & Theory
I collaborated with the amazing Lukas Ketnar to create this old-tymie logo for Peterson's Pedicabs, a start-up in Minneapolis. They've got a great crew of riders and are offering a nice way to explore the city.
Logo/Name Explorations Gourmet Sausages
What they finally went with: Show Dogs. Client work for Mende Design
CARE is a multicultural mental health clinic soon to open in L.A. I'm in the process of articulating the brand I've developed into a website.