Problems, Problems, Process

The best solutions are born out of a collaborative process of defining problems and developing solutions. These solutions can come from anywhere. My role as a designer, is to help guide the process so we arrive at the best possible solution.

Philosophy in Three Points:

#1 Process is Key

Process is essential. Any decent designer can make a cool looking logo, rad website, or awesome poster. BUT — just because a design looks good, doesn’t mean it is. Visual appeal is only part of the equation. If the design solution isn't solving for a well-defined problem, it’s not good design. Every problem has a million potential solutions. They're almost all wrong. Finding the right solution takes dedication to a process.

At the onset, define your problems and then define your goals. Hold off on specific solutions though. Trust in the process to get to that goal. The specific solution you imagine at the beginning is rarely the solution at the end.

#2 Embrace Best Practices AND Innovation

Good design can’t be only driven by inspiration or by data. On one hand there are best practices. There is a way to set text so it's legible and buttons should look like buttons so they're actionable. Best practices are informed by what's been proven to work and are an important part of developing effective solutions.

At the same time, design isn't an exact science. Intuition is a real thing that takes a long time to develop. A designer must know how to interpret the client's needs to develop a great solution. Good design must strike a balance between best practices and innovation that delights.

#3 Don't Be a Master

I don't want to call myself a master of anything. Once you're a master, there's nothing more to learn. BORING. That's why I love working as a designer so much. That's the carrot. The stick is: if I'm not on top of current trends, tools, and techniques, I'd better look for a new career!

#3.1 Polish the hell out of it

I think I've spent about 4 hours trying to get this page's animations right. PLEASE GOD TELL ME IT'S WORKING ON YOUR BROWSER!

Philosophy in Three Points:

Process is Key

Process is essential. Any decent designer can make a cool looking logo, rad website, or awesome poster. BUT — just because a design looks good, doesn’t mean it is. Visual appeal is only part of the equation. If the design solution isn't solving for a well-defined problem, it’s not good design. Every problem has a million potential solutions. They're almost all wrong. Finding the right solution takes dedication to a process.

At the onset, define your problems and then define your goals. Hold off on specific solutions though. Trust in the process to get to that goal. The specific solution you imagine at the beginning is rarely the solution at the end.

Best Practices / Innovation

Good design can’t be only driven by inspiration or by data. On one hand there are best practices. There is a way to set text so it's legible and buttons should look like buttons so they're actionable. Best practices are informed by what's been proven to work and are an important part of developing effective solutions.

At the same time, design isn't an exact science. Intuition is a real thing that takes a long time to develop. A designer must know how to interpret the client's needs to develop a great solution. Good design must strike a balance between best practices and innovation that delights.

Don't Be a Master

I don't want to call myself a master of anything. Once you're a master, there's nothing more to learn. BORING. That's why I love working as a designer so much. That's the carrot. The stick is: if I'm not on top of current trends, tools, and techniques, I'd better look for a new career!