/ Good Eggs
Creative Director / 2012 — 2013
I designed the original identity and early shopping experience for Good Eggs. The brand drew from the food movement of fifty years ago, something closer to the Whole Earth Catalog than a startup. The e-commerce work came after: a region-specific ordering experience with enough unusual constraints that most established design patterns didn't apply.
Nearly fifteen years later, the system is largely intact. That wasn't the goal. It's just what happens when the foundation is built to last.
/ Good Eggs
Creative Director / 2012 — 2013
I designed the original identity and early shopping experience for Good Eggs. The brand drew from the food movement of fifty years ago, something closer to the Whole Earth Catalog than a startup. The e-commerce work came after: a region-specific ordering experience with enough unusual constraints that most established design patterns didn't apply.
Nearly fifteen years later, the system is largely intact. That wasn't the goal. It's just what happens when the foundation is built to last.
/ Good Eggs
Creative Director / 2012 — 2013
I designed the original identity and early shopping experience for Good Eggs. The brand drew from the food movement of fifty years ago, something closer to the Whole Earth Catalog than a startup. The e-commerce work came after: a region-specific ordering experience with enough unusual constraints that most established design patterns didn't apply.
Nearly fifteen years later, the system is largely intact. That wasn't the goal. It's just what happens when the foundation is built to last.
/ Good Eggs
Creative Director / 2012 — 2013
I designed the original identity and early shopping experience for Good Eggs. The brand drew from the food movement of fifty years ago, something closer to the Whole Earth Catalog than a startup. The e-commerce work came after: a region-specific ordering experience with enough unusual constraints that most established design patterns didn't apply.
Nearly fifteen years later, the system is largely intact. That wasn't the goal. It's just what happens when the foundation is built to last.
Original homepage
Original homepage
Original market page
Original market page
Poster illustration by Richard Perez
Related
The above is good context for how I think visually, but the more recent work is where the design systems depth lives
Related
The above is good context for how I think visually, but the more recent work is where the design systems depth lives
Related
The above is good context for how I think visually, but the more recent work is where the design systems depth lives
Related
The above is good context for how I think visually, but the more recent work is where the design systems depth lives
©2026 Drew Marshall. Site designed and built by yours truly (+ Claude)
Type set in Mori and Fraktion by Mat Desjardins and Pangram Pangram,
Slow Death by Ayyara Letterindo, IM Fell English by Igino Marini
Grid lines
Dark mode
Metal mode
.
©2026 Drew Marshall. Site designed and built by yours truly (+ Claude)
Type set in Mori and Fraktion by Mat Desjardins and Pangram Pangram,
Slow Death by Ayyara Letterindo, IM Fell English by Igino Marini
Grid lines
Dark mode
Metal mode
.
©2026 Drew Marshall. Site designed and built by yours truly (+ Claude)
Type set in Mori and Fraktion by Mat Desjardins and Pangram Pangram,
Slow Death by Ayyara Letterindo, IM Fell English by Igino Marini
Grid lines
Dark mode
Metal mode
.
©2026 Drew Marshall. Site designed and built by yours truly (+ Claude)
Type set in Mori and Fraktion by Mat Desjardins and Pangram Pangram,
Slow Death by Ayyara Letterindo, IM Fell English by Igino Marini
Grid lines
Dark mode
Metal mode
.