January 8th, 2008

F. Martinellis Logos

Boar’s Head is one of the top deli meats suppliers in the United States. In the winter of 2008, they began making plans to open a high-end deli/resturaunt in Brooklyn, New York. An initial direction was to brand the deli under the name F. Martinellis. Here’s some work I did before the owner axed it all in favor of sticking with the original name and logo.