TMZ

I never thought I'd work with the paparazzi and yet, I've done it. I met Harvey Levin and all those other people who ruthlessly chase the latest celebrity gossip. I helped identify problems and develop solutions to make for a much better reading experience. I played a small part in helping to make a celebrity gossip site a better place — for readers.

Client work for Code & Theory

Problems & Solutions

In the initial deck we presented to TMZ included an audit of their current site and what steps could be taken to improve key aspects. Among them xxx xxx xx xx xxxx xxx xxx xx xxxxxx xxxx xx xx xxxx xx xxxxxx xx xxx xxx xxxxxx xx xxx xxx xxxxxx xx xxxxx x xx xxxx xx xxxx xxxxxx xx xx xxxx xxxx xxxx xxxxx xxxxxx xx xx xxxx xx.

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Years later...

The resulting TMZ website is a cleaner, sharper product that still retains it's shameless and irreverent tone that users have come to love. Overhauling a messy website without gutting its soul is a rewarding experience.

Working with TMZ was xxxx xxxxxx x xxxx xx xxxxxx xxxx xx xxxxx x xxxxxxxxx xx xxxx xxxx xxxx x xxxxx xxxxx xx xxxxxx xxxx. Xxx xxxx xxxx xxxx x xxxxx xxxxx xx xxxxxx xxxx xxxxxx x xxxx xx xxxxxx xxxx xx xxxxx x xxxxxxxxx xx xxxx xxxx xxxx x xxxxx xxxxx xx xxxxxx xxxx.