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    I worked on the redesign of TechCrunch over the winter of 2011 with Code & Theory. The idea at the core of the redesign was to strip away the gimmicks that didn't enhance the user's experience. We wanted to create an elegant way for people to scan articles, read, comment, and share quickly.

    The logo is a visual nod to the very core of what silicone valley was built on. By reducing the C and T to a space of 18 pixels, the mark uses a bare minimum of space for maximum impact. Writ large, the TC is a powerful symbol for TechCrunch and the boldness embodied in their style. How it became the Atari 8-bit camouflage you see on the site today, I do not know.

     

     

    I can't stand behind the client's ultimate articulation of the wires and visuals but I will show this earlier version:

     

    ©2011 Drew Marshall. All rights reserved. No portion of this document may be commercially reproduced, copied or in anyway reused without permission from Drew Marshall. email me!